New Hyper Adapt 2.0

Nike HyperAdapt 1.0

Nike recently held its quarterly earnings call for Q2 of fiscal year 2019. Much was talked about but one of the major announcements made by CEO Mark Parker was that Nike plans on releasing a new smart shoe categorized/labeled as a basketball sneaker in 2019 (aka Nike HyperAdapt 2.0)

“I’m excited to announce that in the new year we’ll launch a new adaptive performance platform in basketball at the $350 price point,” said Parker. “We have a smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product.”

The $350 price point makes it less than half the price of the Hyperadapt 1.0, which cost $720 and can be seen pictured above.

Andy Campion (Nike Executive Vice President) also revealed that the Hyperadapt Basketball shoe would be launching Spring of 2019.

 

 

 

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